I’m sitting here in Dublin after I busted out of my poker tournment. While I will write about the tournament itself (wich was again a great event) in a seperate entry … this is how they used social media - and unfortunately missed out on a great opportunity in my opinion.
For those who don’t know much about poker tournaments: In this one close to 1,400 people came together to eliminate their opponents over two days (lasting 12 hours each day). Due to the size of the field and the space in that venue there was one main room but also two smaller rooms nearby with poker tables.
If you look around you have (similar to a tech conference) a huge number of the participants using mobile devices and obviously updating frequently. Most of course send updates of their chipcounts or good or bad hands that happend recently. Add to this a number of relatives going out for seigtseeing here in Dublin, friends and relatives at home and even friends in the tournament itself (on far away tables) and you get a decent number of people interested in what’s happening.
Well, the organiser is up-to-date (in some kind): they use Twitter, Facebook and even offer a livestream. Cool? Yes … and no! Because unfortunately they missed the most important thing in social media activities: Connection!
As soon as the event began the Facebook event page wasn’t updated frequently anymore. I think that could be o.k. as you want to move to “faster” media during the runtime. But still updating from time to time wouldn’t have been a bad idea.
So how about their Twitter account? They had one called IPO2011. Good name as the event is called “International Poker Open”. But unfortunately this account was only used until the event had been started (mainly to inform people were and how to sign up). Then the news stream shifted to the Blog and Twitter account of the Online Poker Room who was the main sponsor.
Of course you can do this but you have to let people know in that case. Even worse, the sponsor Twitter account missed to use a proper hashtag like #ipo2011 in their tweets to get found. So all this neat information (including links to the livestreams, updateing of chipcounts, funny stories) got lost for a lot of people.
Sure, everyone who searched for it could find it. But - especially during a running event - the main goal must be to make information:
- easy to find … due to time and device restrictions
- centralized … having a single point of information that is well known
Failing here can kill your whole social media activities. Which is a real shame as they tried hard in general to offer some great stuff: having guest commentators for the twitter stream, live online video stream, offering free wireless in the whole venue area and so on.
So having a designated person to make proper plans on how to use social media for the event and have that person overlook the activties happening during that event would have been created a whole different experience for everybody. Just using the right tools (which they did) isn’t enough … you have to use them in the right way too!